this passage is in the chapter about "factory consent"
reference to Noam Chomsky is clearly exposed. But here we go a little further ...
...
You can not really handle "live" factory consent. Contrary to propaganda, quietly waiting for the official history to repeat, it has a certain inertia and complicated machinery. We therefore sought to maximize the filter by feeding it with information dimensioned depending on the screen. Thus was born the "story telling" ("racontage History") to serve as a steering this heavy engineering. The idea is to inject into the system a story, the easier to understand as possible, preferably with pictures, to which the public will identify with. This story pre-chewed will live a life of buzz and emotional reactions, and when the shot is successful, distil the intended message. Read the letter by Guy Môquet as was done recently in France, the story telling, and the opposite of an analysis (which its author was, what were their struggles, why he was shot by whom, under what conditions?). A single thought as soft as expected has emerged filter consent, about a case patriotic sacrifice, duty of remembrance, respect for the struggles of old.
The war against terrorism (transcript imperfect U.S. war on terror, which would more accurately translated as "war against terror") is in many respects also, the story telling. It must be said that dramatic images are dropped for themselves in the hands of our leaders, a September 11, 2001, for which consent to the plant operated at full capacity. Consent to the Patriot Act, draconian set of laws for innocent American citizens of the drama. Consent, later, the invasion of Iraq ... country that has never had no connection of any sort with Al Qaeda. There, he also had a story of satellite photos showing what could have been weapons of mass destruction ... that everyone knew that Iraq was free.
We can therefore, albeit indirectly, to manipulate the plant to consent. Remember: it filters the information and brings out what seller, easy to understand for the consumer, stupid, and that does not compromise the interests of teachers (Halliburton and Nestlé, for example). Thus, the machine produces soft consensus on a host of topics.
we are focussing on a common rhetoric lately, and see its mechanics, because it is directly related to the foregoing. This is the power to believe in all sectors of the economy or society, the private sector is always better than public service. The goal is of course to grow the commercial sector. But all is not said.
- Hospital cons private clinics: forgetting to explain the pricing policy, credit hub that manage an unfair reimbursements, patient selection ...
- Public School against private school: it obliterates public resources allocated to the private sector (Article 89 of Law Liberties and local responsibilities, faculty salaries, subsidies) and, again, selecting the entry ...
- Post
- cons transport companies: each discover in due time the impact of privatization on the service and price. Not to mention working conditions and lower service rural communities.
- Public Policy cons of energy market liberalization: it does not always explain how the investment will be profitable for both shareholders and consumers.
- Solidarity cons insurance ... is put in brackets nothing less than the model of society and its historical sources.
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Following is the analysis of a case in point: the announced privatization of the School
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